Chapel Down Pivots Strategy, Aims for 1% of Global Champagne Market

25-09-2025


English winemaker Chapel Down has announced a significant strategic overhaul under new leadership, aiming to capture a 1% share of the global champagne market by 2035. The Kent-based company, led by chief executive James Pennefather and newly appointed non-executive chair Michael Spencer, has redefined its medium-term priorities to focus on boosting brand value, expanding international distribution, and ensuring disciplined capital management. This shift comes as the company navigates a challenging period for the English wine industry, marked by slowing demand and adverse weather conditions.

As part of its strategic reset, Chapel Down has scrapped plans to build a £32 million winery in Canterbury, a move expected to save significant capital expenditure. Pennefather emphasized that canceling the long-planned site will not impact the company's growth targets, which include targeting the world's top 10 champagne markets. Currently, Chapel Down has a presence in only five countries, but it plans to expand its footprint through agreements with top travel retailers, leveraging its 35% market share of sparkling wine sales in UK supermarkets and other retailers.

The company's international push is set against a backdrop of mixed financial performance. In the six months to the end of June, Chapel Down's revenues grew 11% to £7.9 million, with gross profit increasing 7% to £3.7 million. However, net debt rose to £11.3 million, up from £5.8 million in the same period last year, reflecting increased investment in vineyards and maturing stock. Adjusted earnings also declined by 23% to around £1.2 million in the first half, attributed to lower non-cash fair value adjustments, though the company remains on track for a return to profitability by the end of 2025.

Despite recent challenges, including the second-worst harvest on record for English winemakers in 2023 due to wet weather and disease, Chapel Down is optimistic about its prospects. Pennefather noted that better weather this year has aided recovery, and retail sales value of the company's sparkling wines continues to grow at 12% annually. With the global champagne market valued at $7.19 billion in 2023 and projected to reach $9.83 billion by 2030, Chapel Down's ambitious target underscores its confidence in competing on the world stage, even as the UK wine industry grapples with plateauing sales and evolving consumer tastes.

Other news

Long-Distance Strategy: How Turner and Lipa Maintain Their Relationship Amid Busy Careers

{'$date': '2025-10-20T11:48:30.957Z'}


British actor Callum Turner and pop superstar Dua Lipa have captured public attention with their whirlwind romance that began in January 2024 and culminated in an engagement confirmed in June. The couple's relationship timeline includes key public milestones, from being spotted together after the 'Masters of the Air' premiere in London to making their red carpet debut at the 2025 Met Gala. Their journey from initial meeting to engagement has unfolded over approximately 18 months, with both stars navigating demanding careers while building their personal connection.

The couple's first encounter reads like something from a romantic screenplay. Turner, 35, revealed to The Times that they finally met at a mutual friend's birthday party in Los Angeles after experiencing several 'near-misses' where their paths almost crossed but didn't. The most remarkable aspect of their initial meeting occurred when they sat next to each other and discovered they were both reading the same book, Hernán Díaz's 'Trust,' and had both just finished the first chapter. Turner described the moment as cinematic, noting that they realized they were 'on the same page' both literally and figuratively.

Maintaining a relationship between two high-profile careers requires strategic effort, and Turner has shared insights into how they manage the challenges of long-distance dating. The actor emphasized the importance of making time for each other regardless of busy schedules, stating their motto is 'it's never not worth it.' He recounted a recent instance where he flew to Boston for just two days to see Lipa between her tour commitments and his filming schedule, despite feeling exhausted. The couple relies heavily on FaceTime to stay connected and prioritizes creating meaningful memories during their limited time together.

Before their fateful meeting, Turner and Lipa experienced what he describes as multiple 'sliding doors' moments that nearly prevented their connection. The actor detailed one specific instance where Lipa left a party at 1:45 AM and he arrived at 2:00 AM, missing each other by mere minutes. These near-misses spanned several occasions involving mutual friends and shared social circles. Turner expressed gratitude that when they finally did meet under the right circumstances, he immediately recognized Lipa as 'the most beautiful woman in the world,' setting the stage for a relationship that would quickly progress from dating to engagement.