From LA to London: Kim Kardashian's Skims Brand Embarks on European Expansion

12-05-2025


Kim Kardashian's shapewear and clothing brand, Skims, is making a significant leap in its global expansion strategy by opening its first standalone store in London. Located on the iconic Regent Street, the store is set to open next summer, marking a pivotal moment for the brand as it seeks to deepen its connection with UK customers. Regent Street, known for its high foot traffic and luxury retail presence, offers Skims an ideal platform to showcase its full product range in one of the world's most prestigious shopping destinations.

The move into the UK market is not Skims' first foray into international retail, but it underscores the brand's growing appeal beyond the United States. With existing presence in luxury department stores like Harrods and Selfridges, Skims has already established a loyal following in the UK. The new store will occupy a prime location previously held by Ted Baker, filling a gap left by the brand's collapse and signaling Skims' ambition to become a staple in global fashion retail.

Jens Grede, Skims' Chief Executive and co-founder, highlighted the importance of the London store in the brand's global expansion plans. "This iconic location allows us to forge a deeper, more personal connection with our UK customers," Grede told The Times. The 10-year lease on the property reflects Skims' long-term commitment to the UK market and its confidence in the brand's continued growth and popularity among consumers.

Beyond physical retail expansion, Skims is also venturing into new product categories, including beauty and fragrance, further broadening its brand appeal. Kim Kardashian's recent acquisition of the Skkn By Kim brand, previously licensed through Coty, paves the way for this expansion. "Expanding into beauty isn't just about growing Skims - it's about building on the strength of the brand and bringing our approach to a whole new category," Kardashian stated. With its inclusive sizing and focus on comfort and functionality, Skims is poised to redefine essentials in the beauty sector just as it has in shapewear and loungewear.

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President Tinubu Applauds British-Nigerians on Their Mayoral Inaugurations in London

{'$date': '2025-05-22T10:20:19.830Z'}


In a remarkable demonstration of leadership and community service, two British-Nigerians, Opeyemi Bright and Jason Jackson, have been sworn in as mayors in London, marking a historic moment for the Nigerian diaspora. Their achievements have not only highlighted the contributions of Nigerians abroad but have also set new benchmarks for young leaders everywhere.

Opeyemi Bright, at the age of 29, has become the youngest-ever Civic Mayor of Barking and Dagenham, a testament to her dedication and hard work. Her journey in public service began at the age of 22 when she was elected as the borough's youngest Labour councillor. Similarly, Jason Jackson has made history as the first Nigerian-born Mayor of Islington since the borough's establishment in 1900. His rapid ascent from councillor to chair of the Homes and Communities Committee before becoming mayor showcases his commitment to public service.

President Bola Tinubu of Nigeria has extended his congratulations to both mayors, praising their achievements as a reflection of the excellence and integrity that Nigerians in the diaspora continue to embody. The President's message underscored the importance of their roles in inspiring young Nigerians both at home and abroad to pursue excellence and serve their communities with distinction.

The appointments of Bright and Jackson are a clear indication of the growing influence and positive impact of the Nigerian diaspora in global leadership roles. Their stories serve as a beacon of hope and inspiration, proving that with dedication and hard work, barriers can be broken and new heights can be achieved. As they embark on their new roles, the expectations are high, but so is the confidence in their abilities to lead and make a significant difference in their respective boroughs.