British meat producer Cranswick has come under scrutiny after undercover footage revealed alleged animal abuse at its Northmoor Farm in Lincolnshire. The footage, captured by the Animal Justice Project (AJP) and reported by the Mail on Sunday, shows workers employing banned methods of killing piglets, including 'piglet thumping,' and mishandling sows, leading to widespread condemnation and immediate action from major UK supermarkets.

Asda, Morrisons, Sainsbury's, and Tesco have all suspended supplies from Northmoor Farm pending an investigation. The swift response from these retailers underscores the seriousness with which the allegations are being taken, reflecting broader consumer and societal expectations regarding animal welfare standards in the food supply chain.

Cranswick, a significant player in the UK's pork industry, has seen its shares plummet by as much as 9% following the revelations. The company, which slaughters over 34,000 pigs weekly and generates a quarter of its £2.6 billion revenue from fresh pork, has stated that animal welfare is central to its operations. However, the footage has raised questions about the enforcement of these standards at its facilities.

The AJP has filed a formal complaint with Trading Standards, and Cranswick has launched an urgent investigation into the incidents at Northmoor Farm. The company has suspended the involved team and halted supplies from the farm until the investigation is complete. This incident highlights the challenges faced by large-scale meat producers in ensuring compliance with animal welfare standards across all operations.

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